people drink beer based not only about quality although also around the image of the beer market. Referring to conversation problems, Heineken is the just beer to consumers through creating outstanding with the slogan " Heineken is not only beer, Heineken is definitely the passion, the euphoria and emorable occasions ". Heineken's strategy happens to be chosen simply by other brands in the maket to consult about the artistry of Marketing. And why is that?
- Company logo: The Heineken's logo is usually unique and individual. Crimson star with five wings symbolize the basic elements: globe, water, wind, fire as well as the magic, is made Heineken. The star symbolizes quality simply by blending the standard beer came from over 500 years ago. The letter " e" in the words Heineken is angled in such a strategic way of smiling faces - feeling peaceful, refreshed when enjoying Heineken. Also below is the bloom shaped Houblon - one of many ingredients makes pure flavour Heineken structure.
- Motto: " In the event could be Heineken" is an essential slogan of Heineken. It was confirmed through the unique homes of the item besides Heineken also appeal from the formal style and color characteristics outside therefore everything turns into easier to overcome the market. in support of shown the new Heineken formal style with top quality community that does not possess beer, will help customers attain the " individual".
Besides the success in marketing strategy, Heineken not only is usually impressed by the funny video, unique to consumer yet also is known as a sponsors to get range of entertainment such as sporting activities (especially tennis), music and cinema. Heineken is the attract for extended tennis tournament, in Vietnam's Heineken Challenger tennis tournament. Heineken brand is associated with many music occasions in the world and Viet Nam such as Heineken Access, to verify the position of the trademark, Heineken offers sponsored competition " to look for music DJb" - a contest and the youthful vibrant community music and enthusiastic response is normal Thirst live performance. In...